Briefing paper: IEC brand guide for national committees

The IEC brand guide is a reference for national committees on how to use the IEC brand appropriately.

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Presentation: IEC brand

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The IEC brand sets expectations and delivers on the promise that when people buy an IEC International Standard they receive a technical basis that is state-of-the art and has value, globally.

 

This presentation outlines the value of the IEC brand, why branding is important for National Committees in their effort to increase stakeholder engagement and build trust. It also underlines that in order to protect the business model of the NC and the IEC it is important to protect the IEC brand, trademark and copyright.